Some Don’ts and Do’s for Your Social Media Strategy

People often ask me about where do they start with social media for their business. I guess it’s probably better to get the bad stuff out of the way and start with what you shouldn’t do….

Don’ts for Social Media

Don’t run before you can walk and try to be on every platform. Rather do a handful of platforms well as opposed to not doing any properly.

Don’t overuse #hashtags! Use them appropriately, sparingly and only use those relevant to your brand or business.

Don’t overdo your sales pitches. Your posts should be a variety of different types of content.

Don’t post when you are in a bad mood! It comes across. And equally don’t post when it’s late at night and you may say something you regret.

Don’t get political or opinionated on your business page.

tickandcrossNow to the nice bit…

Do’s for Social Media

Do take a bit of time to research your target audience, why they might follow you and what platforms they prefer and use.

Do make sure you complete all the profile information you can for each platform.

Do respond in a timely manner to questions and comments.

Do make sure your posts include images and graphics, users love these and respond better to them.

Do be consistent in terms of how often you post. Also be consistent in terms of staying true to your brand and what it stands for.

Do share interesting content from other sources.

Lastly…. Do stick at it!!! It may take a while for results to filter through……



Branding and the New Instagram Logo

Do you like it or not?? There has been some serious resistance to the new Instagram logo! I have to say I liked the old one better but soon we will barely remember it…. Changing your branding can be a risky business, but I suspect we will still use Instagram just as much whether it has a new logo or not!!instagramlogo

The Right Social Media for You


Why does your business want to increase their social media presence?

A social media presence clearly differs from business to business. Different industries in different locations provide different products and services to different customers. Your situation is what matters to you.

What is your goal?

Know your customers and what messages they want to hear and what services they need you to provide for them.

Do not get overwhelmed or try to change the world in a day!

Choose where you want to be and be selective. Start with a few channels and be current and creative on those channels. Ultimately stick to your goal and choose the channels that will help you start to reach your goal. When you feel comfortable with those channels look to branch our and experiment on other social media which might benefit your business. Embrace yourself in the community that suits your customers requirements in order to observe what they say and post and compliment others.

Finding new customers, clients and business is a long journey, so persevere and readjust where necessary.





Some Statistics for Social Media and Small Businesses


Facebook is still king!

90% of small businesses are on Facebook as opposed to 70% on Twitter.

50% are on Linked in, 32% on Google+ and 29% on Pinterest

55% of small businesses have a blog.

Is your business up to speed on its social media? Do you have the skill set to keep up with your competitors?

Orange Seaweed can help you through the process of bringing your social media strategy up to speed in order keep pace with those in your industry. Don’t keep putting it off, as doing something is better than doing nothing. Every company has to start somewhere.


Remember you need to be “Social”

Whether you think your customers are “Social” or not, it is a must for every business


Our view at Orange Seaweed is choose your channels that are most relevant to your particular company. No two companies are the same or have the same customer profile, so it is essential to reach the right customers on the right social channels.

Not all businesses will need to be on every channel or will have the time or resources to do so.

Ultimately, be selective and do the channels you decide to do well!


Spring Clean Your Social Media

Is it time for you to spring clean your Social Media strategy? At Orange Seaweed we can devise a plan that suits your availability in terms of time, digital expertise and your budget. We specialise is small independent companies who need to have a digital presence. There’s no day like the present to get started!

Demistifying Social Media

Which area confuses you in terms of your Social Media Strategy?

Are you a small business who doesn’t know where to start with your Social Media strategy? Or do you have ideas or a vision for what you want to achieve and how you want to promote yourself but you don’t have the skill set?

Orange Seaweed offers a flexible tailored service to what your requirements are. We are happy to devise and implement your entire social media strategy, or we are happy to work with you on existing ideas and walk you through where to take these ideas and how to increase your brands profile.

Each individual requirement is entirely different and we are there to fit to what our needs are and let your company or brand embark on a fascinating digital journey.