What Makes People Annoyed with Brands on Social?

Recently Sprout Social have done some fascinating research into peoples thoughts on social media and specifically what makes them annoyed with the brand they are following. Although the survey is relatively small (around 1000 people) there are some interesting insights to come out of it.

Top of Annoyances is When Brands OVER Promote

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Your social content should not be over promotional. It should be a two way interaction and conversation, rather than a specifically promotional tool.

The other annoyances in ranked order are:

Using slang and jargon

Customers turn away from slang and jargon styles that do not fit with your brand or audience. Some brands try too hard and should just stick to a style that fits better with their message.

Not having any personality on their accounts

You need to decide what your message is and how you are going to get this across. It is no good just passing on information. People like to get a clear picture of what your business is about before they align themselves with it.

Trying to be funny when they’re not

We all know how annoying it can be when a person is trying their utmost to be funny but they are actually not. Some brands try to be too cool and funny and this alienates customers who like to have some valid content from them.

Not replying to messages

You would think that this would be a basic that brands would reply to messages. Surely this is the whole point of social, to enter in to a two way conversation? Well obviously not. So those brands out there not replying to messages, make sure you do!

So these should provide some food for thought when you are planning your social strategy. The last thing you want to do is annoy your customers. So think carefully and devise a social media strategy that doesn’t include the above.

 

 

 

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A Social Media Plan

There are some fundamental things to get right before you launch into an ad hoc social media campaign for your business.

Here is a brief guide. If you would like more company specific information that is relevant to you, or you need me to fill in the gaps, please don’t hesitate to contact me.

My advice would be to set up a detailed plan to get you going in the right direction.

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Firstly Which Social Network?

Where are your customers in terms of social networks? Start with the networks they are on and do those properly, rather than expanding into too many networks with a half hearted attempt.

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Obviously the number of networks you are on is also determined by various other factors including:

How much time you have as an organisation to devote to social media?

How much money you have to invest in your social media strategy?

Secondly Fill in Everything and Use Good Graphics

The profiles on the social media networks you are using are important so fill them in wisely. Make sure you use the key words which are relevant to your business and the business sector you are in.

Be concise, original and human!

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Try to make it feel fresh and avoid buzzwords.

Keep updating it.

Thirdly Use a Tone and Language That Suits Your Brand

Try to come up with some key words which sum up the culture of your business and the way you would like to interact with your customers.

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Keep consistent with your type of language and tone so that your customers feel like they know the ‘personality’ of your business.

Use graphics graphics graphics!!!!

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Fourthly Decide When to Post

You need to decide for each social media platform how often you are going to post and when you are going to post.

There are many guidelines out there and there are a few slightly different schools of thought on this but roughly these are the main numbers.

Facebook – post between 5 and 10 times a week

Twitter – post around 5 times a day

LinkedIn – post roughly once a day

Google+ – up to 5 times a day

Pinterest – post around 5 times a day

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Obviously these will vary with your type of business.

Also the timing and the days need to be thought through.

Facebook 2-5pm weekdays and weekends

Twitter 1-3pm weekdays

LinkedIn early in the morning or early evening weekdays

Google+ mornings from around 9-11am weekdays

Pinterest afternoons, later in the evening and weekends

Lastly Analyse What Works and What Doesn’t and Don’t Be Afraid to Change It!

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Most social media platforms have a basic analysis built in. Use this and see what is working the most.

Test the response that different types of posts get. Readjust your posts accordingly and keep experimenting and trying something new as well as keeping to the basics that get your best response.

Good luck and contact us for many more details on all the information above.

What Emotional Effects Do Colours Have on Your Customers?

When considering your branding and advertising it pays to think very carefully what effects these have on your customers emotions.

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We chose orange and blue at Orangeseaweed as it represents vital energy, sociability, speed, wisdom, intellect and attention attracting. That sums us up in a few words!

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  • Black. Despite the mass production of black clothes, it can cause depression among potential consumers. Meanwhile, black fonts look quite appropriate and traditional.  Black has always been fashionable; at present, it’s a symbol of solidity and high quality. It is linked with night, mystery, and sadness.

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  • White is neutral. As a rule, it serves as a background against which any information is perceived easily. At the same time, white is too bad to make accents. It almost never causes negative associations. White is associated with purity, youth, and light. But note that a single color can have different meanings depending culture. For example, in Japan, white symbolizes death.

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  • Purple contributes to the adopting of creative solutions. It is a color of abstraction and inner concentration, popular among creative people. Purple conveys wisdom, artistry, inspiration, nobility, and mystery. It’s good for advertising with an accent on creativity.

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  • Blue calms, adjusts the user to the rational decision-making, does not excite the mind and does not cause negative emotions. At the same time, it’s one of the best colors to attract attention. Peace, tranquility, depth, wisdom, and silence are the main associations.

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  • Light blue is a color of intellect and harmony. The semantics of light blue: ice, cold, purity, sincerity, and indifference.

 

  • Green can provide healing and relaxing effects by its neutrality. That is why it is so often used in advertising of medicines, clinics, health centers, etc. It’s associated with life, nature, harmony, naturalness, and kindness.

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  • Yellow is sociable. It can make the advertised product “intelligent” and help to absorb new ideas. Yellow works best in advertising of children’s goods. The semantics of yellow: sun, holiday, joy, freedom, and anxiety.

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  • Orange causes a surge of vital energy and protects customer against the negative impact of external factors. Orange can make the consumer more active. Movement, sociability, cheerfulness, speed are the main features.

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  • Red stimulates the consumer to take immediate decisions and commit rash actions, so it is typical for advertising. However, red should be used in moderation because an overabundance of it may cause irritation and aggression. The semantics of red: passion, life, will, struggle, activity, and fire.

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So next time you start thinking about your branding or advertising consider these general pointers about which colours may be right to represent you.

It’s the holidays! 😎😎 Watch out for Pokemon Go and Snapchat uptake


Enjoy your summer everyone. 

Remember to contact us if you would like any social media advice. carolinejedwards@yahoo.co.uk

There is some great stuff going on out there at the moment.  

We are loving the Pokemon Go and it is keeping us all entertained. Pokemon Go is now the biggest mobile game in US history!!! 


Also Snapchat is now being used by so many more brands and as predicted the “oldies” are adopting it too. Will this put off the younger demographic of users or not? Time will tell. 


We will publish a detailed article on Snapchat towards the end of the summer. 

In the mean time enjoy the sunshine 🌞🌞🏖🏖☀️☀️

Sharing Content Across Different Networks

Tailor Content to Fit Your Networks of Choice

It’s all too tempting to post the same content across all the different social networks as this will save you time in the short run. However, this is not the best use of your content and won’t yield the best results.

Try to take the time to tailor this content so that it specifically fits to the networks of your choice. Also vary the number of images and the amount of text to fit your particular network. Obviously a Twitter message can only have 140 characters and Facebook messages can include more substance. Change the style, length and number of images to adapt to your platform. This only takes a bit of tweaking and will mean that your posts are way more valuable.

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Keep to a Schedule and Don’t Post in Bursts

If you have a social media schedule this helps you avoid posting too many updates at once and minimising the effect of these posts.

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Also if customers feel you have a schedule and know when you may post, they may even start to check for your content on a regular basis.

 

Remember the Social Media Rule of THIRDS!!!

Only one third of your content should be about promotions, trying to convert readers and to generate profit.

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The other two thirds should be:

Sharing ideas and relevant industry stories from thought leaders and businesses of the same mindset.

Sharing personal content and interacting with your audience.

 

If you would like further advice from Orange Seaweed then click above to go to our contact page and we will get back to you to discuss a strategy.