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There are a number of steps you can take to improve how you are using Twitter. Even if you don’t do all of these, at least addressing a few of these tips will improve your overall Twitter strategy.
Ok, so this may seem basic, but you’d be amazed how many people or businesses have an out of date bio.
Make sure your picture (or logo) is up to date, clear and if it’s a picture of you, that you are smiling !
For your bio, make sure your website address is correct. Tell people about your qualifications and experience and also include a few fun bits of trivia about yourself.
There are lots of free sites out there and free tips about writing your Twitter bio if you feel you really can’t get it right!
It seems that many people end up aimlessly looking at their timeline which is a mass of clustered Tweets, and very easy to loose track of.
If you create Twitter lists of specific categories of people you follow it is then so much easier to read and engage in what is relevant to you.
You need to break down your type of Tweets into thirds:
Try not to over promote yourself or your brand. People get very tired of that very quickly.
Split them into:
Tempting though it may be, you really don’t ever need to use all caps in your Tweets.
Occasionally emphasise something you have written by putting the odd relevant word in caps, but as a rule of thumb only use them when you are trying to draw attention to a particular word or two.
There is no point in using Twitter without responding and ENGAGING …..
By this I mean:
If you are a small business there are a few key reasons why you need to act now and position your business in the digital space.
You can’t hold out forever. You can kid yourself that your competitors aren’t on social media, but the reality is probably that they are! Don’t be the last business in your sector to participate.
Ultimately your goal is sales. Customers are more likely to buy from a brand they know and nearly 50% of customers check out a brand or product on social media before they buy. If you’re not there, you are missing out on that selling opportunity.
Marketing has always been about reach. Traditional marketing methods used to manage to achieve reach. However these days this is just not enough.
Your aim is to create a community around your brand via the most appropriate social networks. You don’t necessarily need to be on all of them to start with. Choose the most appropriate for your customer demographic and do these well to begin with.
Here is a rough guide:
Constantly telling people about yourself, doing the hard sell or singing your own praises is a sure way to put customers off. People use social media to discover products and services. Make sure any self promotion is wrapped up in providing valuable content to the customer too.
Customers engage with you on social media as they want to feel there is a relationship and connect with you. Automated responses go against this and are far too impersonal.
Tempting as it may seem, buying likes or followers is always going to backfire! Most of these will no doubt be spam accounts and the followers you end up with via this method will not have a care in the world what your business is about or what your message is! Quality over quantity any day….
Keep it simple and don’t overuse the hashtags. Don’t use more than 2 on Facebook. On Instagram keep them consistent and use a few extras that are specific and topical each time. Try to use them on Twitter to categorise and be current.
Responding promptly to messages on your social media is what the customer wants and expects. Customers tend to leave you and move on if they feel they aren’t getting the response they expect.
People don’t like lies or misinformation. It may only take a few extra minutes to check whether something is factually correct, but this may save a lot of undoing if it’s wrong. If you are sharing something also just have a quick verification to yourself that it’s not complete nonsense.
Lastly….. If you fill your feed with nonsense all the time just for the sake of posting your audience will tune out. Have a strategy of how often you will post on each platform (we have a guide in a previous blog) and try to be consistent and newsworthy.
One of the most effective and easiest things to use on social media are hashtags.
Using relevant hashtags enables people searching for those keywords to find the content they are looking for and ultimately find you too.
Anything that is trending in your industry is important to you and also your customers. Use the tool Hashtagify.me to look at the top 10 hashtags related to a keyword. This is a simple and effective way to work out what is trending and will give you ideas for influential and current hashtags related to your subject.
In your particular niche there will be what we call ‘influencers’. They will be using hashtags that are popular and then people then use to search with.
You can use Twitonomy which will provide you with a list of the top ten hashtags that someone on Twitter is using. Use these with your tweets to stay relevant.
There is a tool called Tagboard which aggregates conversations happening across the web on networks including Google+, Instagram and Facebook. If you search for hashtags it is an effective too to keep you up to date with what is relevant in your particular industry or niche.
Keeping up to date with hashtags is all about being up to date with what is trending in your area and being part of that. This is vital to keep your message alive and current.
Keep an eye on what topics are trending on your Twitter feed. It is a simplified overview of what is trending in terms of your location, but nonetheless a useful tool to keep current with. You can also change your location is you want to.
Hastags.org has some great free information on it’s site as well as more specific paid options. Always worth a look at this to see what is trending and newsworthy.
Do some investigation and see more specific hashtags people in your industry or niche are using. Using Tweet Binder you can type in a hashtag you are using and you will then receive a list of hashtags that are related to your query.
Lastly, use your instinct. You are the best person to know what hashtags suit your brand and are best to get across the tone of your message. Go with your conviction and use these, in conjunction with the suggestions above!!
Is your business blogging? Do you regard blogging as an inconvenience in terms of your time allocation? Do you think blogging isn’t relevant to your business?
These are a few of the questions you need to think about…
Blogging shouldn’t be about hard selling, it should be about sharing knowledge and expertise and having a conversation.
You can also use blogging to display your industry knowledge.
Blogging breaks down traditional barriers between customers and businesses and also provides those visiting your site with up to date and accurate information.
Keyword rich blog posts will ultimately increase traffic, and increase the trust your customers have in you.
Companies who blog generate 67%* more leads per moth than companies who don’t blog!!!
The quality of the content you blog is important as this creates a higher chance of you showing up in searches.
Quality content increases trust in your site and in the end will result in more visitors, and links which ultimately means you will show up in searches.
Don’t expect instant results.
It will take time to filter through and blogs may produce traffic over time as topics you have written about may be current or trending.
Keep consistent with your company theme and you will experience an increase in customer trust.
Good luck and happy blogging!!!
*(according to Katrina Padron from Social Media Analyst)