A few #Thursdaythoughts from Orange Seaweed
If you are a small business there are a few key reasons why you need to act now and position your business in the digital space.
1 Your Competitors Are On Social Media
You can’t hold out forever. You can kid yourself that your competitors aren’t on social media, but the reality is probably that they are! Don’t be the last business in your sector to participate.
Ultimately your goal is sales. Customers are more likely to buy from a brand they know and nearly 50% of customers check out a brand or product on social media before they buy. If you’re not there, you are missing out on that selling opportunity.
Marketing has always been about reach. Traditional marketing methods used to manage to achieve reach. However these days this is just not enough.
Your aim is to create a community around your brand via the most appropriate social networks. You don’t necessarily need to be on all of them to start with. Choose the most appropriate for your customer demographic and do these well to begin with.