Why does your business want to increase their social media presence?
A social media presence clearly differs from business to business. Different industries in different locations provide different products and services to different customers. Your situation is what matters to you.
What is your goal?
Know your customers and what messages they want to hear and what services they need you to provide for them.
Do not get overwhelmed or try to change the world in a day!
Choose where you want to be and be selective. Start with a few channels and be current and creative on those channels. Ultimately stick to your goal and choose the channels that will help you start to reach your goal. When you feel comfortable with those channels look to branch our and experiment on other social media which might benefit your business. Embrace yourself in the community that suits your customers requirements in order to observe what they say and post and compliment others.
Finding new customers, clients and business is a long journey, so persevere and readjust where necessary.