Whether you think your customers are “Social” or not, it is a must for every business
Our view at Orange Seaweed is choose your channels that are most relevant to your particular company. No two companies are the same or have the same customer profile, so it is essential to reach the right customers on the right social channels.
Not all businesses will need to be on every channel or will have the time or resources to do so.
Ultimately, be selective and do the channels you decide to do well!